January 2012- GFP, YAP and Adrian Wilson

To make this Pop-Up Charity venture a reality, several angels had to intervene. First, Shawn Esmaili, founder of Youth Against Poverty (www.youthagainstpoverty.com), donated over 2,500 pair of brand new children’s, women’s, and men’s shoes from top manufacturers such as Asics, Puma, Converse, Adidas, Saucony and Vans, with a retail value of $77,000. Then, a windfall arrived from Adrian Wilson of the Arizona Cardinals, who also owns High Point Shoes at Scottsdale Waterfront. Wilson contributed men’s, women’s and children’s shoes from Puma, Converse, Vans, Nike and other top brands, at a retail value of $70,000.

The final piece fell into place when Scottsdale Waterfront donated space for the Pop-Up Charity in a prime location between Sauce and High Point Shoes. “Not only will you be able to buy the latest Converse or Vans shoes for as little as $20 a pair, every dollar of your purchase will be tax deductible, going toward supplies and construction of the future medical clinic,” Goldberg said.