On August 26, 2015 armed with truckloads of donated brand new athletic shoes and an overwhelming desire to give back, Lori Goldberg’s heart belies her diminutive size. The Paradise Valley resident founded Global Family Philanthropy in 2009 to provide basic needs for impoverished children in Haiti. Starting Labor Day weekend for 5 weeks, Goldberg and her non-profit group brought their altruistic efforts closer to home, focusing on Sunnyslope Youth Center in north central Phoenix. “All young people deserve to feel safe and have access to positive role models,” Goldberg said. “To support the needs of Sunnyslope Youth Center, proceeds from this sale will create new after-school enrichment opportunities. We couldn’t be happier about the timing, with many families shopping for back-to-school needs,” she added. To make this Back-to-School Pop-Up Charity venture a reality, several angels had to intervene. First, Shawn Esmaili, founder of Youth Against Poverty, donated over 900 pair of brand new children’s, women’s, and men’s athletic shoes from top manufacturers such as Asics, Puma, Converse, Adidas, Saucony and Vans. Fashion Square's Shoe Palace made a sizable donation and the Adrian Wilson Foundation added more coveted high-end athletic shoes to the mix.
The efforts of Global Family Philanthropy's pop-up resulted in a donation of over $8,500.00 in cash and in kind donations to Sunnyslope Youth Center.